The Broad is a contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles in 2015.
The expressive façade of the museum was designed by the renowned Diller Scofidio + Renfro in collaboration with Gensler. With its innovative “veil and vault” concept, the $ 140 million building has 120,000 square feet and features two floors of galleries to showcase Broad’s comprehensive collection. It is also home to the Broad Art Foundation’s global lending library.
The museum is enveloped on all sides by the “veil”, an airy honeycomb structure that runs through the long-lasting gallery and provides natural light to the inner environment, a sustainable and beautiful architecture.
Eli and Edy Broad began to build their own contemporary art collection with the belief that the largest collections of art are built when art is being made, the Broads have led to collecting the art of their own time. Thus Broad has become home to more than 2,000 large collection works, one of the most prominent post-war explorations and contemporary art in the world.
With profound representations of contemporary influential artists such as Jean-Michel Basquiat, Barbara Kruger, Cy Twombly, Ed Ruscha, Kara Walker, Christopher Wool, Jeff Koons, Joseph Beuys, Jasper Johns, Cindy Sherman, Robert Rauschenberg and more. The Broad enriches, provokes, inspires and promotes appreciation of the art of our time.
For those interested in visiting this place, and know that it is worth it, entrance is free and the place operates on Tuesdays and Wednesdays from 11 am to 5 pm, Thursday to Saturday from 11 am to 8 pm and Sundays from 11 am to 6 pm and is located at 221 S Grand Ave, Los Angeles, CA.
I hope you have enjoyed getting to know The Broad a little bit, and if you have already been there leaving your experiences in the comments.
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